5th Annual Customer Experience in Financial Services Conference 2025

Embracing the future: Innovation and Personalisation at the Forefront

18 - 19

June

2025
  • Free

Why attend?

WHAT TO EXPECT FOR 2024?

200+

Attendees

15+

Exhibitors

20+

Speakers

70%

Attendees at Director+ level

200+

Attendees

15+

Exhibitors

20+

Speakers

70%

Attendees at Director+ level

Agenda

  • 18 Jun 2025
  • 19 Jun 2025
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Streams

Stream one

Stream A - The art of Adaptation – meeting the modern consumer needs

Stream two

Stream B – Emerging technologies reshaping the customer journey in financial services

11:35 AM

Enhancing customer experience through cutting edge contact center solutions

  • How cloud based solutions are redefining customer engagement
  • AI and Automation in action – real world applications of AI
  • Using data driven tools to enhance productivity and performance

Speakers

Christopher TS Harvey
Head of Change, Tesco

12:05 PM

Panel: Cybersecurity and trust in financial services – the user Experience vs Security Trade-Off

  • Understanding the critical role cybersecurity plays in enhancing customer experience
  • How can we find the right balance?
  • Emerging cybersecurity technologies being employed worldwide
  • Building consumer confidence in digital banking and payments
  • Combating fraud and identity theft in the digital age

Speakers

David Bicknell
Principal Analyst, Thematic Research, GlobalData

12:45 PM

Networking Lunch Break

1:45 PM

Case Study: Leveraging Technology to promote financial inclusion

  • The role of digital banking and mobile money in expanding access to financial services -
  • How Fintech innovations, like peer-to-peer lending platforms are driving inclusion by reaching unbanked and underbanked populations
  • Utilising data to assess creditworthiness and provide financial services to those without traditional credit scores
  • Deep diving on key technologies driving financial inclusion – bridging the gaps for a sustainable future
  • Real world applications

Speakers

Janthana Kaenprakhamroy
CEO and Founder, Tapoly

2:05 PM

Transforming Financial Services CX: The power of AI, Digital transformation & managed services

  • Learn how AI-driven customer service solutions are reshaping financial services
  • Discover the benefits of managed CX services in reducing costs and improving efficiency
  • See how digital transformation strategies can future-proof financial institutions

Spotlight Sponsor - Capita

8 AM

Registration and refreshments

8:45 AM

Chairs opening remarks

Senior representative, GlobalData

THEME 1: SETTING THE STAGE – DECODING THE NEW CONSUMER

9 AM

Keynote: How is consumer behaviour driving the change in financial services?

  • What it takes to deliver exceptional customer experience globally
  • From Traditional to Digital-First: considerations for multichannel experience
  • Hyper-Personalisation – how are customer demands evolving

Speakers

Gail Russell
Global Head of Customer Experience and Channels, HSBC

9:30 AM

Case Study: Cloud computing: driving scalability and agility in financial services CX

  • Ensuring uninterrupted service during high-demand
  • Improved data management and access: learn how cloud computing enables real-time access to customer data helping to suggest offers and tailored recommendations
  • Creating a unified customer experience across mobile apps, website and customer service teams

 

Sponsored Session – Capventis

10 AM

How Gen AI and Agentic AI will transform client experience

Speakers

Ronit Ghose
Global Head – Future of Finance, Citi

10:25 AM

Dragon’s Den

10:35 AM

Networking break

THEME 2: LAUNCHING NEW PLATFORMS AND SERVICES

11:05 AM

Delivering Personalisation in a new Aige of Financial Services

The UK has seen more than 6,000 bank closures in the past decade representing 62% of the banking network. In today’s globalised digital-first world, financial institutions must go beyond traditional customer service and embrace hyper-personalisation to meet customer expectations. In order to deliver world class customer experience, organisations must blend people and technology to ensure effective and empathetic customer outcomes. 

The UK Customer Service Index highlights that over a third of customers who have switched banks, is due to customer service, emphasizing the need to adopt hyper-personalisation for better customer loyalty. By using AI orchestrated tools, financial institutions can deliver seamless interactions that cater to the customer’s preferences.

Speakers

Ed Winfield
Vice President/Director Global Partnerships, Content Guru

11:35 AM

Designing a seamless, simple, user-centered customer experience

  • Understanding the fundamentals of UCD
  • Simplifying processes to ensure all customer interactions are easy, intuitive and customer-centric
  • Designing customer journeys that seamless integrate digital, mobile and physical banking touchpoints
  • Ensuring the design is intuitive and inclusive

12:05 PM

Panel: What does omnichannel look like in 2025

  • How to give customers the service they want across multichannel
  • The challenges of integrating in-person, mobile, online, and chatbot interactions
  • Seamless transitions between different communication channels, is it possible?

Sponsor – Caci Limited

Speakers

Suneet Muru
Analyst, GlobalData
Conrad Ford
Chief Product & Strategy Officer, Allica Bank
Tiago Ferreira
Client Experience Specialist, Nedbank Private Wealth

12:45 PM

Networking Lunch Break

1:45 PM

Case Study: Building a culture of customer obsession

  • Understanding the leadership’s role in driving a customer centric shift through actions and communication
  • Instilling a deep-rooted commitment to customer satisfaction and value creation across all teams, from product development to marketing and support
  • Creating meaningful and personal customer relationships with humanised digital interactions

 

Speakers

Conrad Ford
Chief Product & Strategy Officer, Allica Bank

2:05 PM

Case Study: Creating digital-native financial products and platforms that resonate with younger generations

  • What makes a product digital-native?
  • Incorporating purpose into Digital Platforms: enabling customer to easily track their impact metrics
  • Focusing on mobile-first, simple pricing models and transparency
  • Social Impact Investing: aligning financial decisions with personal values

Speakers

Katie Dilaj – TBC
UK & Europe Product Head, Platform & Data Services, Treasury & Trade Solutions, Citi

2:25 PM

Building Financial Loyalty – The Future of Reward Strategy in FS

  • Actionable strategies to build trust, enhance engagement and foster long-term customer loyalty
  • Explore key international and national trends shaping the future of reward strategies

Speakers

Simon Jamieson
Managing Director, The Marketing Lounge Partnership Agency

3:10 PM

The Role of Generative AI in shaping the future of customer experience in financial services

  • The rise of Gen AI in financial services, is it really disruptive?
  • Hyper-personalisation and dynamic financial advice
  • The importance of omnichannel experiences in delivering seamless service and differentiating the brand
  • The growing role of AI and chatbots in enhancing consumer interactions and providing instant assistance

Speakers

Euan Wielewski – TBC
Head of Applied AI, NatWest

3:35 PM

Networking Coffee Break

THEME 3: IS YOUR PRODUCT AND PLATFORM REALLY DELIVERING?

4:05 PM

From data to action: leveraging customer feedback to transform financial services experiences

  • Utilising conversational intelligence to monitor all customer interactions to identify which products and services are working, or not, and most importantly, why?
  • Providing real-time customer feedback to frontline staff to improve service interactions and address issues quicker

Speakers

Frank Sherlock
VP- International, CallMiner

4:25 PM

Millennials and Gen Z’s: how are they redefining the fabric of financial relationships

  • Rethinking traditional concepts of money, saving, and investments, what does it mean for the financial service industry?
  • Meeting the evolving needs of younger consumers: mobile-first

eSure – Speaker TBC

4:45 PM

Chairs closing remarks

5 PM

Drinks Reception

8 AM

Registration and Refreshments

8:50 AM

Chair’s opening remarks

Senior representative, GlobalData

THEME 4: HUMANASING YOUR BRAND

9 AM

Too complex for a digital bank, too small for an incumbent: how to combine an amazing business banking digital experience with growing businesses complex needs

Speakers

Hugo Sousa
Senior Director, OakNorth

9:30 AM

The need for accessibility – how can financial service companies bridge this gap and make themselves visible?

  • Understanding the growing importance of accessibility in today’s consumer experience landscape
  • From visual, auditory, cognitive and physical, what are the challenges they face on a day to day and how they affect customer experience
  • Designing Accessible digital experiences and making disabled customers feel valued

Speakers

Rebecca Brindley
Digital Accessibility Champion, NatWest

9:50 AM

Nobody goes banking for fun

In recent years, the holy grail of digital servicing has been customer engagement – however, most banking customers don’t see the relationship this way.
How can you transition customers from a purely transactional relationship to an engagement driven relationship, and how do you generate business value from it?

 

  • How banks changed – transactional vs engagement
  • The engagement curve
  • What customers really want
  • Engagement vs business value

Speakers

Marcus Alexander
Design Lead, Lloyds Banking Group

10:10 AM

Networking Break

10:40 AM

The Power of emotional intelligence in delivering enhanced financial services customer experience

  • The evolving expectations of modern customers – Creating human connections in a digital-first world
  • What roles does emotional intelligence (EQ) play in customer experience?
  • Implementing EQ into customer experience: training employees in emotional intelligence and creating emotional touchpoints
  • Can EQ be integrated into digital solutions/technology?

Sponsored session by Cowry Consulting

11:40 AM

Roundtable 1: How are you managing privacy and compliance challenges in your organisation?

Roundtable 2: Is Gen AI really reshaping customer experience in financial services? 

Roundtable 3: Connecting Brand and Customer Experience – how can we close the divide? 

Roundtable 4: Building trust through transparency and financial education

1 PM

Lunch break

Speakers

Esther Marfo
Project Leader, Health Equity And Population Sciences, Hoffman La Roche

THEME 5: BUILDING TRUST AND SAFEGUARDING YOUR CONSUMER

2 PM

Panel Discussion: The friction debate in financial services, not all bad.

  • Is friction always bad? Can it sometimes be a necessary or beneficial part of the customer’s journey?
  • The balance between simplicity and necessary complexity in financial services products such as investment tools and loan applications

Speakers

Tiago Ferreira
Client Experience Specialist, Nedbank Private Wealth
Marcus Alexander
Design Lead, Lloyds Banking Group
Helene Panzarino
Associate Director, Centre for Digital Banking and Finance, The London Institute of Banking & Finance

2:40 PM

Financial education: empowering consumers for better financial decisions and enhanced customer experience

  • Understanding the link between financial education and customer satisfaction and loyalty
  • Exploring innovative approaches to delivering financial education through digital channels and personalized content

Speakers

Helene Panzarino
Associate Director, Centre for Digital Banking and Finance, The London Institute of Banking & Finance

3 PM

Networking break

THEME 6: STRATEGIES FOR RETAINING YOUR CONSUMER

3:30 PM

Driving Positive and Profitable Behaviours with Financial Services Customers

  • Learn about strategies for behaviour reactivation, habit formation and habit consolidation within FS

Speakers

Simon Jamieson
Managing Director, The Marketing Lounge Partnership Agency

4:15 PM

Why retention matters – strategies to building a long-term client relationship

  • The role of retention in driving profitability vs the cost of new client acquisition
  • Understanding how long-term relationships translate into a higher customer lifetime value
  • The correlation between customer retention and word-of-mouth referrals for enhanced brand reputation

Speakers

Christian Steininger
Global Head of Behavioral Economics, Allianz

4:35 PM

Chairs closing remarks

Speakers

Select a speaker to learn more

Back
Janthana Kaenprakhamroy
CEO and Founder, Tapoly

Janthana is the CEO of Tapoly, a pioneering on-demand insurance provider for SMEs and freelancers. She has been recognized as the 6th Top Woman Founder to Watch by Forbes and as one of the Top 10 Insurtech Female Influencers by The Insurance Institute. Recently, she has won prestigious awards such as the Innovator Of The Year Award at the UK Fintech Awards 2023 and the Insurance Leader of the Year Award at the Women In Finance Awards 2021. Before joining Tapoly, Janthana worked at top-tier investment banks.

Session Details:

Case Study: Leveraging Technology to promote financial inclusion

2025-06-18, 1:45 PM

View In Agenda
Next speaker
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Tiago Ferreira
Client Experience Specialist, Nedbank Private Wealth

Session Details:

Panel Discussion: The friction debate in financial services, not all bad.

2025-06-19, 2:00 PM

Session Details:

Panel: What does omnichannel look like in 2025

2025-06-18, 12:05 PM

View In Agenda
Next speaker
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Ed Winfield
Vice President/Director Global Partnerships, Content Guru

Edward Winfield is Director of Global Partnerships at Content Guru, a global leader in cloud contact centre and customer experience solutions. A veteran in the SaaS and technology space, Edward has over 25 years’ experience in the telecommunications space, which he leverages to create lasting partnerships, deliver cutting-edge solutions that anticipate evolving customer needs, and to help businesses to create outstanding customer experiences through seamless engagement and data-driven insights.

Session Details:

Delivering Personalisation in a new Aige of Financial Services

2025-06-18, 11:05 AM

View In Agenda
Next speaker
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Suneet Muru
Analyst, GlobalData

Session Details:

Panel: What does omnichannel look like in 2025

2025-06-18, 12:05 PM

View In Agenda
Next speaker
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Ronit Ghose
Global Head – Future of Finance, Citi

Session Details:

How Gen AI and Agentic AI will transform client experience

2025-06-18, 10:00 AM

View In Agenda
Next speaker
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Gail Russell
Global Head of Customer Experience and Channels, HSBC

Session Details:

Keynote: How is consumer behaviour driving the change in financial services?

2025-06-18, 9:00 AM

View In Agenda
Next speaker
Back
Conrad Ford
Chief Product & Strategy Officer, Allica Bank

Conrad Ford is Chief Product & Strategy Officer at Allica Bank (www.allica.bank), named by The Sunday Times as the UK’s fastest-growing company, and by Deloitte as the UK’s fastest-growing fintech firm ever. Backed by TCV - investors in the likes of Netflix, Revolut and Spotify - Allica is reimagining banking for established SMEs with the latest technology. Previously Conrad was sole founder of Funding Options - a fintech listed in the 2022 FT1000 ranking of Europe’s fastest-growing firms - that latterly sold to leading neobank Tide.

Session Details:

Panel: What does omnichannel look like in 2025

2025-06-18, 12:05 PM

Session Details:

Case Study: Building a culture of customer obsession

2025-06-18, 1:45 PM

View In Agenda
Next speaker
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David Bicknell
Principal Analyst, Thematic Research, GlobalData

David Bicknell has over 30 years’ experience in writing about and analysing the technology sector, both from the vendor and the user perspective, both in the UK and the US. His career in technology journalism and analysis has included detailed research into IT projects and he has co-authored a book, ‘Crash’, which explored why and how IT projects go wrong. He has also co-authored a novel on the life of computer pioneer Charles Babbage. Prior to joining Thematic Research, David spent six years editing a GlobalData title exploring the use of technology in the UK public sector. He is currently also studying part-time for an Undergraduate Certificate in the History of Art at the University of Oxford.

Session Details:

Panel: Cybersecurity and trust in financial services – the user Experience vs Security Trade-Off

2025-06-18, 12:05 PM

View In Agenda
Next speaker
Back
Katie Dilaj – TBC
UK & Europe Product Head, Platform & Data Services, Treasury & Trade Solutions, Citi

Session Details:

Case Study: Creating digital-native financial products and platforms that resonate with younger generations

2025-06-18, 2:05 PM

View In Agenda
Next speaker
Back
Frank Sherlock
VP- International, CallMiner

Based in the UK, Frank has been with CallMiner for 6 years, during which time we have seen significant business growth in the region. Frank holds a master’s degree in business administration (MBA) and a Higher National Diploma in Telecommunications engineering. He has worked in and around the contact centre and customer experience space for the last 25 years.

Session Details:

From data to action: leveraging customer feedback to transform financial services experiences

2025-06-18, 4:05 PM

View In Agenda
Next speaker
Back
Hugo Sousa
Senior Director, OakNorth

Session Details:

Too complex for a digital bank, too small for an incumbent: how to combine an amazing business banking digital experience with growing businesses complex needs

2025-06-19, 9:00 AM

View In Agenda
Next speaker
Back
Rebecca Brindley
Digital Accessibility Champion, NatWest

Session Details:

The need for accessibility – how can financial service companies bridge this gap and make themselves visible?

2025-06-19, 9:30 AM

View In Agenda
Next speaker
Back
Marcus Alexander
Design Lead, Lloyds Banking Group

Session Details:

Panel Discussion: The friction debate in financial services, not all bad.

2025-06-19, 2:00 PM

Session Details:

Nobody goes banking for fun

2025-06-19, 9:50 AM

View In Agenda
Next speaker
Back
Sandra Blaga
Strategy, Innovation & Data Science Manager, NatWest
Next speaker
Back
Helene Panzarino
Associate Director, Centre for Digital Banking and Finance, The London Institute of Banking & Finance

Session Details:

Panel Discussion: The friction debate in financial services, not all bad.

2025-06-19, 2:00 PM

Session Details:

Financial education: empowering consumers for better financial decisions and enhanced customer experience

2025-06-19, 2:40 PM

View In Agenda
Next speaker
Back
Simon Jamieson
Managing Director, The Marketing Lounge Partnership Agency

Session Details:

Building Financial Loyalty – The Future of Reward Strategy in FS

2025-06-18, 2:25 PM

Session Details:

Driving Positive and Profitable Behaviours with Financial Services Customers

2025-06-19, 3:30 PM

View In Agenda
Next speaker
Back
Christian Steininger
Global Head of Behavioral Economics, Allianz

Session Details:

Why retention matters – strategies to building a long-term client relationship

2025-06-19, 4:15 PM

View In Agenda
Next speaker

Plan Your Visit

Venue

Hyatt Place London City East

We are holding some rooms for event attendees at the Hyatt Place London City East for 2 consecutive nights (17-18 June) at a rate of £269 incl. VAT per night, including breakfast. The cutoff date is 18th May 2025. To book your group rate, please click below

Sponsors

Select a sponsor to learn more

Lead Partner

GOLD PARTNERS

Silver Partners

Bronze Partner

PANEL PARTNERS

EXHIBITORS

CO-PARTNER

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Valentin Gerasimuk

Head of Sponsorship Sales

+44 20 7149 5973

SPEAKING ENQUIRIES

Carlos Fernandes

Conference Producer

MARKETING ENQUIRIES

Kellee Halliburton

Marketing Manager

Sponsorship Enquiries

To enquire about sponsorship opportunities for the conference, please contact:

Valentin Gerasimuk

Head of Sponsorship Sales


+44 20 7149 5973

Speaker Enquiries

To enquire about speaking opportunities for the conference, please contact:

Carlos Fernandes

Conference Producer